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There is only one way to say it!
Breaking Laces Sucks!
Intact Supply Company™ shoelaces last 5 times longer than a normal set of shoe laces without you having to spend 5 times the money!
Intact Laces
Intact laces are a premium skateboarding and action sport shoelace specially constructed to endure intense physical abuse from ripping shredders.
Intact laces are also the best way to customize your personal style while relieving you from inevitable shoelace breakage.
So while everyone is rocking shredded, knotted, super glued, session-stopping crappy laces you”ll be looking good and skating more.
Ultra-Durable
Abrasion Resistant
High Tensile Strength
Resistant to Environmental Degradation
Abrasion Resistant Metal Aglets
14-Day Trial Period With Guarantee
Intact Laces
The only way to lace up!
How it started
At the Coronado skate park in San Diego, on the afternoon of April 1, 2014, I (Dan Ryan, who recently started skating again after a 24 year-ish hiatus) watched Eric DuRose (who has been skating 30+ years with no hiatus) lace up his Half Cabs with those black and tan work boot laces.
The following conversation ensued:
We skated for a little over an hour and by the end of the
session… the boot lace had broken.
And an idea was born…
The next day I set to researching to see if anyone had tackled this problem. To my surprise I could not really find anything. Then I recalled watching T.V. a few months prior and seeing a guy break out of a set of zip tie handcuffs using his shoelaces which were made out of nylon cord. What was the answer?
Making Laces Sucks Too… But We Did It.
For five of us, the next couple of weeks was a blur of; nylon cords, aglets, scissors, razors, crimping tools, lighters, candles, pliers, duct tape, internal testing and time… A LOT of time.
It was one step forward, two steps back with little victories along the way and some failures. What? The aglets are supposed stay on? Yes, that happened…
In the end, we had some really cool looking laces that were super-duper durable. We were totally in love with them BUT… were we just drinking our own Kool Aid?
So we had some people test them out… They loved them!
As I mentioned earlier we are located in San Diego, specifically Clairemont, home of the Krause Family Skate Park.
Over several days and weeks we doled out prototype laces to visiting and local amateurs and pros alike.
The response was nearly universal. INTACT LACES… RULED!
Are you ready to get Intact?
For years shoelaces have been overlooked in the action sports industry, specifically skateboarding. Intact laces offer the perfect mix of enhanced durability, stylish design, high tensile strength and resistance to environmental degradation that elevates our laces to where they can outlast a typical shoe.
A pair of regular laces, on average, costs $5.44 with high end kevlar laces going for as much as $19.
A typical skateboarder, on average, breaks 5 laces per month.
That is a cost of $27.20 per month!
That means most skateboarders are spending between $25 and $30 per month on inferior laces where one set of Intact laces could do the job.
Based on that information laces of this quality and durability should cost between $19 and $24… but they do not.
In fact, a set of Intact laces is just $11.47
Why the low price?
We want to put Intact laces into the hands (or better yet shoes) of anyone who has struggled with broken laces in the past. And if you don’t see the value at $11.47, then you probably should leave these laces to the real skaters.
Don’t take our word for it
Try them out for yourself!
Buy a set of Intact laces today, and try them out for yourself for 14 days.
If you wear your Immortal Laces for 14 days and if you break an Intact lace while skateboarding during that time then we will ship a new set of laces to you for FREE.
Now that you’ve seen what you’ve been missing it is time to take action and get your Intact Supply Co™ laces!
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